Case Study: After Noah

In 1990 Jonathan Kent and Ian McDiarmid took over as joint Artistic Directors of the Almeida Theatre. The same year, a small shop called After Noah opened on Upper Street. After Noah and the Almeida have been working together ever since. This partnership sees After Noah support the Almeida with props and furniture for productions. Part vintage shop, part contemporary design home-store and part traditional toy shop and now with a beautiful website, After Noah is a treasure trove around the corner from the theatre and a fantastic resource for our stage management teams.

After Noah most recently supported the Almeida’s production of The Duchess of Malfi. Company Stage Manager Claire Sibley, headed to the shop with the task of filling the display cabinets used in the show.

"Lots of the home accessories fitted the aesthetic of Chloe Lamford’s design for the show, but After Noah always has some surprises. We found a really striking decorative glass head which was completely unexpected but ended up on stage!"

Malfi 800 x 400

Rebecca Frecknall’s Three Sisters featured a range of lamps also picked up from the family-run Upper Street shop. Co-founders Matthew and Zoë were keen to work together with the Almeida as two important mainstays in Islington, both deeply embedded in the local community:

"We’ve always viewed the Almeida as a keystone of Islington’s cultural heart with a broader significance to theatre than its size belies. As After Noah and the Almeida have developed over the years along the same timeline, we are proud to have become landmarks to families and visitors to the area and beyond, and our symbiotic relationship still feels like a perfect fit."

After Noah & The Almeida

After Noah & The Almeida

After Noah & The Almeida

After Noah & The Almeida

The Almeida is a registered charity that relies on support from businesses, individual supporters, and trusts and foundations in order to realise its work on stage. This support not only allows us to create the productions on our stage but also enables us to work with local schools and community groups, and to create ground-breaking digital projects.

Afternoah.com

Find out more about corporate partnerships here