Our Principal Partner underwrites everything we do and, in return, has the opportunity to become synonymous with our award-winning work. We have a rare opportunity for a new company to take up this partnership and make it their own – bringing creative excitement to their business, their clients and their staff.
We are known for creating distinctive and exciting work that reaches far beyond our North London venue. A Principal Partnership with the Almeida Theatre allows you to offer clients, staff and stakeholders a truly unique experience. From corporate hospitality and tickets to sold-out shows, to backstage tours, staff training and money-can’t-buy experiences with actors and creative team members.
The Almeida Theatre’s Principal Partner is centre-stage in everything we do. This level of partnership links your brand with the high-profile and award-winning work on our stage. It also allows involvement with our exciting and innovative digital projects, school and community work and even West End transfers.
This partnership is bespoke and tailored to your objectives so it is guaranteed to be valuable and make a positive difference to your company as well as to the theatre.
“Our partnership with the theatre has been hugely valuable for corporate entertaining and employee engagement but has also allowed us to support important projects with schools and local community groups as part of our wider community investment programme. We are immensely proud to have been associated with this wonderfully creative theatre and we have always been particularly supportive of the Almeida’s initiatives to bring quality theatre to a wider audience.”
Karen Green, Aspen UK, Almeida Principal Partner since 2011, Corporate Partner since 2004
“The headline commitment provided by a Principal Partner affords us the freedom to think big, take creative risks and make the highest quality work possible.”
Rupert Goold, Almeida Theatre Artistic Director
A partnership with the Almeida Theatre will bring benefits for the whole organisation:
CSR: Meet CSR objectives by supporting our work with schools, young people and community groups in Islington and the surrounding boroughs of Hackney, Haringey, Camden and Tower Hamlets. This helps us to nurture a new generation of creative talent.
Create content: Link your brand with a bold, exciting theatre. Use our many connections to well-known artists as an opportunity to generate tailored content.
Brand awareness and marketing: Align your brand with multi-award winning work and a leading UK arts organisation by being our most prominent partner and appearing on all our marketing materials.
Corporate hospitality: Strengthen client relationships through exclusive events, tickets to sold-out productions and the chance the meet actors and other artists.
Staff engagement and training: Engage staff and retain talent by offering exciting events and money-can’t-buy experiences for staff. Ensure teams are continually learning and growing by developing their skills with our professional training practitioners.